Flooring Direct




More about Flooring Direct

Principal Owners / Key Managers:

Dan Ratcliff, President & CEO
Dawn Weimer, VP Operations
Kelly Cobb, General Sales Manager

Products / Services Provided:

Flooring, Sales & Installation
Carpet, Sales & Installation
Hardwood Floors, Sales, Installation and Refinishing
Ceramic, Porcelain and Natural Stone Tile, Sales & Installation
Laminate Flooring, Sales & Installation
Luxury Tile and Sheet Vinyl, Sales & Installation

Products / Services - Warranties / Guarantees:

Lifetime Carpet Installation Warranty
1-Year Material and Labor Warranty (Wood, Tile, Laminate, Vinyl)
Support of all Manufacturers Warranties

Flooring Direct Company Profile

Years in Business: 30
Homeowners served (last 10 years): 5,000+
Number of Employees: 15+


Liability and Worker’s Compensation

Industry Awards / Acknowledgments & Association Memberships:

A+ Better Business Bureau
National Wood Flooring Association–Member
National Association For The Remodeling Industry–Member

Company Commentary...

“Flooring Direct, where "We Bring The Store To You," has been passionate about our clients' satisfaction since our inception in 1988. From our management team with 50+ years of flooring experience to our newest warehouse helper, we are 100 percent committed to your happiness—we won't stop until we have it!”

Dan Ratcliff – President & CEO

Flooring Direct in Dallas

Flooring Direct Reviews

“This service was perfect...from the first sales call until the job was completed....The workman were so neat, and cleaned everything to perfection... left no mess or dust or anything...We will most likely have more work done in the future with them.”

Ms. M.L.

“I hired Flooring Direct based on recommendation from my friends who also had floors updated by them. They replaced linoleum floors with hardwood flooring. I provided the baseboards and they did those as well! All the work was done in one day. It has been several months and the floors still look great.”

Mr. M.A.

“I cant say enough terrific things about this company. From the in store sales people, the salesman that visited my home and then the fantastic guys that ripped up my old flooring and laid the new tile. Clean, on time, listened to my concerns. And follow-up again from the office after installation. I would definitely use this company again. They are top notch!”

Ms. K.M.

“The process went very well. The installers did a great job and we love the work. They were on time and cleaned up afterwards.”

Mr. D.T.



Flooring Direct
Five Stars
Rated: 5/5

For Details on Pricing, Warranties, Seasonal Offers, etc. call Flooring Direct: 972-763-5411